SMCS / Bulletin 1
June 2004

Stedelijk Museum Bulletin 1
Stedelijk Museum CS

Note: this entry is part of a larger group of texts about the SMCS assignment. To read the full story about this project, start at SMCS / Introduction, and click through all the successive pages from there.
On another note – we wrote the texts below quite a while ago. We just reread them, and noticed some of them seem a bit outdated, and might need to be rewritten. Some of the used images need some reworking as well. We'll do this in the near future.
experimental_jetset_bulletin_spread6
The redesign of the bimonthly Stedelijk Museum Bulletin was something we had to do in a spectacularly short time, while we were also working on dozens of other things that had to be finished before the opening of SMCS. The good thing about this pressure was that it forced us to make some swift decisions. Decisions that in retrospect may seem illogical , but worked out surprisingly well.

The main features of the interior of the magazine are the large headings, which always have the same typesize (corps) as the word 'BULLETIN' on the cover (see SMCS / Bulletin 2 to see what we mean). To underline the fact that the headings always have this fixed typesize, regardless of the length of the heading, the headings are sometimes crudely broken off, or run freely over several pages.

We organised the magazine in the following way: the first part of the magazine is a full-colour image section, printed on glossy paper, showing photographs and reproductions of artworks without much explanation. The second part of the magazine is a more textual, black & white documentation-style section, printed on a more matte paper, providing a context for the images shown in the first section. The third part is a black & white small-type section, providing English translations of all the texts.
The splitting up of the magazine in a visual part and a textual part, in other words the separation of text and image, was for us one of the most important elements of the redesign.
Shown below some spreads:
experimental_jetset_bulletin_spread1
experimental_jetset_bulletin_spread2
experimental_jetset_bulletin_spread3
experimental_jetset_bulletin_spread4
experimental_jetset_bulletin_spread5
More about the issues we designed, including images of the covers, can be found at SMCS / Bulletin 2.

All issues of Stedelijk Museum Bulletin printed by Die Keure, Brugge.

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