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Vanessa Beecroft VB60
VB60 / Shinsegae performance While artist Vanessa Beecroft was having her retrospective exhibition in Korea (see VBRS), she also organized a performance that took place on February 27, 2007, at Shinsegae, a large department store in Seoul. She asked us to design the invitation. We knew that Vanessa's performance would revolve around the flag of South Korea. Thirty-two female models were choreographed to form the shape of the Korean Flag, the 'taegeuk' ('yin-yang'), representing the separation between North and South Korea. So we designed an invitation that used a very abstract variation of this Korean flag. We tried to emphasize the idea of separation by dividing the two sides of the circle over the two sides of the paper; in other words, each side of the paper carried one half of the circle. The invitation was basically an A3-sized mini-poster, printed on very thin paper (and sent folded in a clear plastic, A5-sized bag/envelope). Shown below two images: first, the frontside of the invitation; then, the backside of the invitation. As can be seen on these images, the 'shine-through' effect made the circle full again:   Other projects we worked on for Vanessa Beecroft include VBRS, VB61, VB62, VBDP and VBSS. |
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